SOHO VIDEO is a premium motion identity project designed to redefine the “opening experience” of visual content. In an era of digital saturation, SOHO returns to the roots of cinema: The Projection of Light. By simulating the actual physical properties of a film projector, we didn’t just design a logo—we engineered an atmosphere.
This system serves as a bridge between the digital brand and the physical sensation of sitting in a darkened theater, waiting for the magic to begin.
Client: SOHO
Sector: Media, Motion Design & Cinematic Production
Scope: Main Title / Logo Video / Volumetric Light Simulation
Impact: Establishing a high-fidelity visual signature for premium content.
Traditional motion logos often feel “flat” or disconnected from the viewer’s environment. The challenge was to create a brand signature that possessed Gravity and Texture.
SOHO needed an identity that felt like it was being projected in real-time, occupying a three-dimensional space rather than just sitting on a screen.
We treated the brand identity as a physical object interacting with a light source.
The Narrative: We conceptualized the logo formation through the “transmission process.” This mirrors the heritage of cinema—light passing through a lens to reveal a story.
Atmospheric Immersion: By focusing on the “Volumetric Light Scattering” effect, we created a sense of depth that draws the audience into an immersive viewing state before the first frame of the content even plays.
Using advanced physical renderers, we calculated the interaction of light particles as they pass through translucent materials.
Transmission Simulation: Accurate modeling of how light travels and diffuses.
Scattering Effects: Utilizing volumetric light to create “God Rays” and atmospheric dust particles, adding a layer of industrial-grade realism.
The final SOHO motion system stands as a benchmark for high-end production houses. It is more than a logo; it is a Sensory Anchor that commands attention and elevates the perceived value of any content it precedes.