Sogou (NYSE: SOGO)

Global IPO Roadshow Identity & Financial Narrative System

$585M

100%

Multi-Format

Financing scale achieved during the NYSE listing phase.

Full-cycle execution from creative concept to sound design.

Optimized for roadshow presentations and global communications.

Overview

Sogou (NYSE: SOGO) is a dominant force in China’s internet industry. As the company prepared for its historic debut on the New York Stock Exchange (NYSE), it required a high-caliber IPO Roadshow Film that could bridge the gap between complex AI technology and investor confidence.

This project was more than a corporate video; it was a strategic instrument used to communicate company value to global institutional investors. Priced at $13/share, the listing successfully secured up to $585 million USD in financing, marking a pivotal milestone in Sogou’s corporate history.

The Project DNA

  • Client: Sogou (NYSE: SOGO)

  • Sector: Technology, AI & Search Engine

  • Scope: Creative Strategy / Motion Design / 3D Look-Dev / Full Post-Production

  • Impact: Supporting one of the most significant tech IPOs of 2017.

01 / The Challenge

Distilling Complexity into Capital Value.

Sogou’s ecosystem involves intricate AI logic and multi-layered search data. The challenge was to condense years of technological innovation into a limited viewing window without losing the “premium” feel required for the NYSE. We had to ensure that every second of the film signaled Scale, Stability, and Innovation to a discerning audience of analysts and fund managers.

02 / The Strategy

The “Intelligent Growth” Narrative.

We moved beyond traditional data charts, treating information as a dynamic, living system.

  • Information Hierarchy: We established a modular motion system that prioritized key growth metrics while maintaining a high-end cinematic tone.

  • Visual Language: The “Motion Language” was designed to be precise and forward-thinking, reflecting Sogou’s position as an AI innovator.

03 / The Craft

High-Fidelity Rendering & Atmospheric Lighting.

To elevate the brand’s perceived value, we utilized industry-leading 3D development techniques.

  • Atmospheric Lighting: We combined realistic rendering with atmospheric lighting effects to build a “Tech-Forward” immersive tone.

  • Full-Cycle Production: From initial storyboarding and scriptwriting to final color grading and sound design, every frame was meticulously engineered for the roadshow’s specific pacing.

04 / The Result

A Benchmark for Financial Storytelling.

Sogou successfully commenced trading on November 9, 2017. The roadshow film served as a critical touchpoint for external communications, establishing a unified visual identity that resonated across the global financial landscape. It remains a gold standard for how technology brands should present themselves on the world stage.