Swellfun (水井坊)

AIGC Cinematic Evolution & Commercial Logic System

5+

100%

Multi - Agent

Dynamic Scenes achieved through seamless AIGC style evolution.

Commercial Grade transitioned from experimental AI to TVC.

Integration synchronizing Text, Image, and Video architectures.

Overview

Swellfun, one of China’s most prestigious heritage spirits brands, sought to redefine the visual language of “luck and tradition” for their “Temple of Heaven: Raising the First Cup” campaign.

This project represents a critical pivot in the advertising industry: moving beyond AI as a gimmick and utilizing it as a high-efficiency production engine. By engineering a “space-time flow” through AIGC, we didn’t just create a video; we established a new benchmark for how luxury brands can leverage generative intelligence to tell multi-dimensional stories without the traditional constraints of physical set construction.

The Project DNA

  • Client: Swellfun (Sichuan Swellfun Co., Ltd. | SHA: 600779)

  • Sector: Luxury Spirits, Heritage Branding & Digital Innovation

  • Scope: AIGC Narrative Strategy / Motion Style Evolution / Multi-Agent AI Workflow

  • Impact: One of the industry’s first fully realized commercial AI-driven TVCs with a focus on high-fidelity subject consistency.

01 / The Challenge

Bridging the Gap Between AI Chaos and Brand Precision.

Most AIGC outputs suffer from “hallucinations” and temporal flickering. For a premium brand like Swellfun, the challenge was twofold:

  1. Subject Absolute Stability: Maintaining the visual integrity of three core actors amidst a violent transformation of the surrounding environment.

  2. Cinematic Coordination: Ensuring the AI camera logic followed a precise orbital path around a focal point, rather than drifting aimlessly—a common failure in early AI video generation.

02 / The Strategy

The “Fluid Heritage” Methodology.

We treated the transition between ancient and modern China not as a simple cut, but as a continuous visual stream.

  • Coordinate-Locked Prompts: We engineered a proprietary prompt logic that embedded spatial coordinates into the AI generation process, forcing the engine to maintain a 360-degree orbital focus.

  • Tempo-Compression: To maximize visual impact, we compressed five distinct historical and modern eras into a high-cadence sequence, reinforcing the brand’s message of “timelessness.”

03 / The Craft

Leveraging an advanced Agent-based pipeline, we integrated multiple AI models to handle specific layers of the production: texture synthesis, temporal smoothing, and lighting alignment.

04 / The Result

Defining the New Commercial Standard.

This project stands as a definitive milestone in AIGC commercialization. By successfully delivering a high-fidelity TVC that met rigorous brand standards, we proved that AI is no longer a “future possibility”—it is a present-day Sovereign Production Tool for the global luxury market.